IMD Solicitors

About IMD Solicitors

IMD Solicitors is a full-service UK law firm offering legal advice across Family, Criminal, Corporate, Probate, Immigration, Personal Injury and Employment law. The firm handles a high volume of inbound enquiries and has built a reputation for accessible, responsive client service. As demand grew, so did the pressure on their intake operation to keep pace without compromising on quality.

IMD Solicitors were receiving a steady flow of inbound enquiries, but had no consistent process for qualifying them or following up. Some leads got a call back, some didn't. There was no data on where things were falling apart, and the team was spending time on enquiries that were never going to convert.

They brought in Lexidesk to handle first contact across phone and chat, qualify leads against the firm's own criteria, and automatically send appointment links to prospects who met the bar.

The Numbers

Over the same six months in consecutive years, qualified enquiries more than doubled:

• October: 253 to 473 (87% increase)
• November: 186 to 359 (93% increase)
• December: 149 to 378 (154% increase)
• January: 266 to 649 (144% increase)
• February: 265 to 590 (123% increase)
• March: 326 to 575 (76% increase)
• Total: 1,445 to 3,024, a 109% increase

In March 2026, Lexidesk handled 722 conversations. 374 were identified as qualified leads, a qualification rate of 53.2%. Of those, 248 converted to clients, a conversion rate of 66.3% from qualified leads.

Knowing Where Every Lead Goes

Before Lexidesk, there was no reliable way to track case outcomes. In March 2026, the firm could account for all 285 cases in the system. 74% had active client contact on record. 13% were still ongoing. 9% had no communication logged at all, which immediately flagged a follow-up opportunity.

The breakdown of why cases did not convert was equally useful. 21% had no viable legal pathway. 20% went cold before an offer was made. 17% received an offer but were never chased. That last figure was not measurable before. Now it is.

IMD Solicitors is a full-service UK law firm offering legal advice across Family, Criminal, Corporate, Probate, Immigration, Personal Injury and Employment law. The firm handles a high volume of inbound enquiries and has built a reputation for accessible, responsive client service. As demand grew, so did the pressure on their intake operation to keep pace without compromising on quality.

How the Firm Operates Now

Every inbound enquiry goes through the same process regardless of when it comes in or who is available. Qualified leads receive an appointment link automatically. The management team can see pipeline health across all practice areas, including Family, Criminal, Corporate, Probate, Immigration, PI and Employment, without chasing anyone for a report.

The volume of enquiries grew significantly. But the bigger shift was operational. The firm now has a process that runs consistently and data that tells them exactly where to focus.