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Case Study

IMD Solicitors

109% More Qualified Enquiries with AI-Powered Intake

IMD Solicitors — 109% More Qualified Enquiries with AI-Powered Intake
Firm at a glance

Practice areas

  • Multiservice
Location
United Kingdom
Founded
2015
Using Lexidesk since
October 2025
Team Size
50 people

About IMD Solicitors

IMD Solicitors is a full-service UK law firm offering legal advice across Family, Criminal, Corporate, Probate, Immigration, Personal Injury and Employment law. The firm handles a high volume of inbound enquiries and has built a reputation for accessible, responsive client service. As demand grew, so did the pressure on their intake operation to keep pace without compromising on quality.

IMD TEAM
IMD TEAM

IMD were receiving a steady flow of inbound enquiries, but calls were being missed and website visitors weren't being engaged in real time. With a multilingual client base, enquiries were coming in across languages that the front desk couldn't always handle, and without a system to capture and qualify them automatically, potential clients were slipping through the gaps.

They brought in Lexidesk to handle first contact across phone and chat, qualify leads against the firm's own criteria in 5 languages, and automatically schedule the prospects who met the bar.

The Numbers

Over the same six months in consecutive years, qualified enquiries more than doubled:

  • October: 253 to 473 (87% increase)
  • November: 186 to 359 (93% increase)
  • December: 149 to 378 (154% increase)
  • January: 266 to 649 (144% increase)
  • February: 265 to 590 (123% increase)
  • March: 326 to 575 (76% increase)
  • Total: 1,445 to 3,024, a 109% increase

In March 2026, Lexidesk alone handled 374 leads and identified 285 as qualified, a 76% qualification rate. Of those, 248 were automatically converted into booked consultations, an 87% conversion rate from qualified lead to confirmed appointment, with no manual follow-up required.

Quote from Leadership

"I absolutely love the product. Lexidesk more than doubled our qualified enquiries over the past six months, the results speak for themselves. The team is so responsive, always implementing changes. I'm a big fan and want to continue supporting what you're building."

— Marcin Durlak, Managing Partner, IMD Solicitors

How the Firm Operates Now

Every inbound enquiry goes through the same process, regardless of when it arrives or who is available. Leads that come through Lexidesk are qualified and scheduled automatically, no manual handoff required.

The result was a 109% increase in qualified enquiries, driven by fewer missed calls and more website visitors converted in real time. But the bigger shift was operational: the firm finally has a consistent process and the data to back it up.

What's Next

Lexidesk continues to work closely with IMD to improve intake further. With the qualification and booking infrastructure now in place, the focus is shifting to the post-appointment journey, automating follow-up, personalising outreach based on case context, and giving the team clearer visibility into where leads are won or lost.

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