Modern Law Case Study | 19% More Leads and Nearly Double the Self-Scheduled Consultations

About Modern Law

Modern Law is a leading Arizona family law firm known for combining innovation with compassionate client service. With multiple office locations and a high volume of client intake, the firm continually seeks ways to enhance operational efficiency and client accessibility.

Challenge

As Modern Law grew, the firm’s intake process became increasingly complex. Staff manually fielded hundreds of inquiries monthly through phone, chat, and web forms. The result was:

Bottlenecks during peak hours
A considerable number of missed opportunities
Slower response times for potential clients
Increased staffing costs to handle lead volume

The leadership team sought an AI-driven solution to automate intake, improve conversion rates, and free staff for higher-value client work.

Solution: Lexidesk AI Intake Automation

In September 2025, Modern Law implemented Lexidesk AI, an intelligent automation system designed to streamline intake and scheduling. Lexidesk captured leads directly from the website and phone, guiding potential clients through a natural conversation flow and allowing them to self-schedule appointments.

Results: Sustained Growth and Measurable ROI

Since deploying Lexidesk across intake operations, Modern Law delivered measurable, record-breaking results:

386 total leads captured — the highest monthly number in firm history.
19% increase in leads compared to the prior average of 325 per month.
Significant operational efficiency: Lexidesk handled enough intake volume to reassign 1.5 full-time staff members to other critical duties.
Self-scheduled appointments increased from 24% to 49%, dramatically reducing manual coordination.

Modern Law demonstrated steady month-over-month client growth following the implementation of Lexidesk:

September: 44 new clients
October: 53 new clients (+20.5% MoM)
November: 57 new clients (+7.5% MoM)
December: 65 new clients (+14.0% MoM)
January (projected): 70 new clients (+7.7% MoM)

This consistent upward trend reflects improved intake conversion and more effective 24/7 client engagement.

Lexidesk has clearly paid for itself.
With continuous availability and measurable performance gains, the ROI is undeniable.

Quote from Leadership

“Amazing! I know in September before we really started using Lexi. Our lead to schedule rate was 31% and in December it was 49%. That’s quite a jump.”
— Billie Tarascio, Founder & Managing Attorney, Modern Law

Ongoing Use & Operational Maturity

Modern Law is no longer in a testing or experimentation phase.

Lexidesk is actively used across intake, scheduling, and follow-ups as part of the firm’s core infrastructure.

The system now supports:

End-to-end intake automation
Self-scheduling at scale
Automated follow-ups to reduce lead drop-off
Clear visibility into lead quality and conversion outcomes

Rather than adding complexity, Lexidesk has simplified operations — allowing the firm to grow without adding proportional overhead.

Modern Law now treats AI-powered intake not as an experiment, but as a standard operating advantage.